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PRESS
ELLE - 2월 US
빛나는 피부를 응원합니다!에즈 오브 투데이의 R-펩타이드 앰플은 프랑스산 고농축 R-펩타이드가 1% 함유된 클린뷰티 제품입니다.R-펩타이드 앰플은 수분공급, 주름개선, 미백에 탁월한 효과가 임상적으로 입증되었습니다.
marie claire -2월 PARIS
"As of Today"의 유망 우주는 성분의 순도와 R-Peptide의 힘에 초점을 맞춘 혁신적인 접근 방식으로 시장을 정복했습니다.이 제품 라인은 미니멀하고 현대적이며 효과적인 스킨케어 경험을 제공하는 동시에 자기애, 긍정성, 화합을 강조합니다.2년 전 출시된 이래 As of Today는 아름다움의 세계에 파리지앵의 감성을 더하며 필수 스킨케어 브랜드로 빠르게 자리매김했습니다.As of Today는 뷰티 업계에서 20년간 쌓아온 경험을 바탕으로 우수성을 발휘합니다. 창업자는 개인 생활과 직업 생활의 어려움을 극복한 후 독특한 스킨케어 라인을 만들기로 결정했습니다.과학에서 영감을 얻어 피부과 전문의와 협업하여 강력한 안티에이징 성분인 R-펩타이드를 농축하여 주름개선과 피부장벽 강화에 도움을 주는 제품을 개발하였습니다.[ R-펩타이드의 힘 ]As of Today 제품군의 핵심인 R-Peptide는 과학적 혁신으로 돋보입니다. 천연 유래의 이 신경 진정 펩타이드는 스트레스와 관련된 노화 징후에 효과적인 반응을 제공합니다.제품에 고농축 함유되어 단 2주만에 피부가 매끈해지고, 모공이 넓어지며, 수분이 집중적으로 공급되는 효과가 나타납니다.이 브랜드는 파라벤, 황산염, 미네랄 오일 등과 같은 원치 않는 모든 성분을 제거하여 스킨케어 루틴에 대한 미니멀리스트 접근 방식을 장려합니다. Chlorella Vulgaris, Cynanchum Atratum 및 Althaea Rosea 꽃 추출물은 제품 범위에 자연스럽고 영양가 있는 느낌을 더해 As of Today 제품의 효과를 강화합니다.[ 세 가지 철학 ]현재 제품에만 국한되지 않고 삶의 철학을 담고 있습니다. 자기애, 긍정, 화합이라는 세 가지 기본 기둥은 지원적인 커뮤니티를 만들겠다는 브랜드의 사명을 안내합니다. 창립자는 자신의 제품이 스킨 케어일 뿐만 아니라 영감을 주고 성장할 수 있는 도구가 되기를 원합니다.현재 세포라와 같은 유명 매장에서 입지를 확대하고자 하는 등 미래에 대한 큰 야망을 갖고 있습니다. 이 브랜드는 중립적이고 깨끗한 스킨케어 루틴의 중요성에 대한 인식을 높이고 뷰티 마케팅의 규범에 대한 의문을 제기함으로써 더 많은 소비자에게 다가가기를 열망합니다.결론적으로, As of Today는 과학과 자연, 그리고 삶의 철학이 완벽한 만남을 이루고 있는 작품입니다. 이 신흥 파리 브랜드는 뷰티 제품 그 이상을 제공하며 시간이 흘러도 변함없는 내면과 외면의 아름다움에 대한 전체적인 경험을 제공합니다.
National Reality TV Awards 2023 in London
“Thank you, thank you! What a glamorous and thrilling event this is!As the Founder of "As of Today," a brand committed to empowering individuals and enhancing their beauty, it's an honor to be here tonight.Reality TV shows have the incredible ability to captivate audiences worldwide, taking us on exhilarating journeys filled with drama, inspiration, and unforgettable moments.Tonight, we celebrate the outstanding international shows that have left us mesmerized and entertained.These shows have taken us on adventures across continents, introduced us to extraordinary personalities, and allowed us to glimpse into the lives of individuals from different backgrounds. 감사하고 감사드립니다! 이 얼마나 화려하고 스릴 넘치는 행사입니까!개인에게 힘과 희망을 실어주고 아름다움을 향상시키는 데 전념하는 브랜드인 AS OF TODAY의 창립자로서 오늘 밤 이 자리에 참석하게 된 것을 영광으로 생각합니다.리얼리티 TV 쇼는 전 세계 시청자를 사로잡는 놀라운 능력을 갖추고 있으며 드라마, 영감, 잊을 수 없는 순간으로 가득한 신나는 여행으로 우리를 안내합니다.오늘 밤, 우리는 우리를 매료시키고 즐겁게 해준 뛰어난 리얼리티 TV쇼를 축하드립니다.이 쇼는 우리를 대륙을 가로지르는 모험으로 데려갔고, 특별한 성격을 소개했으며, 다양한 배경을 가진 개인의 삶을 엿볼 수 있게 해주었습니다. “
GQ - 2023년 6월
We really appreciate your support, generosity, kindness and love @gq ❤️🤍💙
GQ - 2023년 4월
GQ - April 2023We are featured in GQ April 2023 issue!“AS OF TODAY's vision culminates years of research, experience, and passion within the skincare industry. Their key ingredient is R-Peptide. This ingredient is a signature of AS OF TODAY's entire skincare product line, and it shows how much confidence they have in its healing properties.
GQ - 2023년 3월
MARCH 9, 2023GQ - March 2023For the March issue of @gq , "AS OF TODAY is a new essential for your daily skincare routine. Founder Sarah Choi believes that your skincare routine should be minimalistic and effective whilst leaving your skin feeling clean and hydrated. Crafted using the best-sourced and clinically proven ingredients from Paris, R-Peptide aims to normalise the appearance of the skin barrier and improve the look of your skin texture. Visit asoftoday.com and follow @asoftoday.official on IG"We really appreciate your support and caring!
Harper’s Bazaar - 2023년 3월
FEBRUARY 23, 2023Harper's Bazaar - March 2023We are featured on Harper’s Bazaar UK in March 2023. Thank you thank you!! We really appreciate your caring and love!"AS OF TODAY redefines clean beauty. Designed to target stress ageing, the R-Peptide ingredient from Paris leave you feeling more confident than before. With the use of our key ingredient R-Peptide, they have formulated a luxurious skincare routine that is effective yet minimal. It revitalizes the skin cell network from stress, normalizes the skin barrier, restructures mature skin, smooths the surface of the skin, and refills deep wrinkles. Their clinically proven cruelty-free products promise your skin will feel hydrated and rejuvenated. Visit asoftoday.com to learn more. IG: @asoftoday.official"
2023 뉴욕패션위크 스킨케어 단독브랜드 초청
New York Fashion Week 2023뉴욕 패션위크는 미국 뉴욕에서 열리는 패션 위크로 1년에 2월과 9월, 두 번 뉴욕에서 열린다.런던 패션 위크, 밀라노 패션 위크, 파리 패션 위크와 함께 4대 패션 위크 중 하나다.미니멀 스탭으로 뉴욕의 모델 및 전문직 여성들에게 사랑받고 있는 에즈 오브 투데이 뉴욕은 런칭 1년 여만에미국 뷰티 업계의 오스카상이라 불리는 ‘CEW(Cosmetic Executive Women)’에서 1000여 개 브랜드와 경쟁하여2022년 올해의 인디브랜드 TOP8에 선정된 바 있다.클린 뷰티와 미니멀 스킨케어의 긍정적 및 현대적인 루틴을 지향하는 에즈 오브 투데이 뉴욕은 현대백화점 및자사 홈페이지에서 만나 볼 수 있다.이데일리 : https://www.wowtv.co.kr/NewsCenter/News/Read?articleId=A202302170259&t=NN한국경제TV : https://www.wowtv.co.kr/NewsCenter/News/Read?articleId=A202302170259&t=NN뉴스컬처 : http://www.newsculture.press/news/articleView.html?idxno=517891비지니스코리아 : http://www.businesskorea.co.kr/news/articleView.html?idxno=109624시민일보 : https://www.siminilbo.co.kr/news/newsview.php?ncode=1160283075285910시선뉴스 : https://www.sisunnews.co.kr/news/articleView.html?idxno=178821문화뉴스 : https://www.mhns.co.kr/news/articleView.html?idxno=548217딜라이트닷넷 : https://www.delighti.co.kr/news/articleView.html?idxno=47988아시아경제 : https://view.asiae.co.kr/article/2023021714404158746더퍼스트 : https://www.thefirstmedia.net/news/articleView.html?idxno=111613데일리안 : https://www.dailian.co.kr/news/view/1203341/?sc=Naver
Vanity Fair - 2023년 2월
Vanity Fair - February 2023We are so grateful, honored, and excited to announce that AS OF TODAY is featured in February 2023 Vanity Fair Issue!“With high quality clean ingredients, founder Sarah aims to make AS OF TODAY both aspirational and achievable, aiming for affordable prices so everyone can experience the positive, modern, and effective daily luxury of minimalist Clean Beauty skincare routine. We are all about being confident, overcoming adversity, and dedicating yourself to being better than yesterday, as of today. It is a new era in the skin-cell network. Visit asoftoday.com and IG: @asoftoday.official”
현대백화점 목동 비클린 입점
Meet AS OF TODAY at offline stores.주소 : 서울시 양천 목동동로 257TEL : 02-2163-2233
Vanity Fair - 2022년 11월
Vanity Fair - November 2022We are so excited to announce that AS OF TODAY is featured on British Vanity Fair magazine November 2022 Issue!The luxurious clean beauty and clinically proven skincare, AS OF TODAY aims to enhance your inner and outer beauty with their thoughtfully designed and cruelty-free products that aim to give you visible results. Their premium peptide ingredients from Paris are designed to make your skin feel hydrated and rejuvenated, and also aim to restore your skin’s natural barrier. It is a new era in the skin-cell network. Visit asoftoday.com and IG: @asoftoday.official
CEW 뷰티 크리에이터 어워즈 2022
AS OF TODAY has been selected as a 2022 Beauty Creators Awards Finalists!!!From the 1,000 plus entries, our R-Peptide Toner Pads are selected as one of top Indie Skincare products.AS OF TODAY is very honor to be a part of this event and really appreciate your support!
BRITISH VOGUE - 2022년 10월
We are so excited to announce that AS OF TODAY is featured on British Vogue magazine October 2022 Issue!British VogueThey are a skincare brand made with a clinically proven R-Peptide ingredient from Paris.Their products are designed to leave the skin feeling hydrated,reduce the appearance of wrinkles and fine lines and improve the look of your skin texture Visit Asoftoday.com and follow @asoftoday.official on Instagram.We really appreciate your support and kindness. xoxo
UNITED Airlines Hemispheres 6월
We are featured on UNITED Airlines Hemispheres magazine June Summer Essential issue.AS OF TODAY is up in the air again!Skin feeling stressed? We are a skincare brand designed to combat stress-aging. Clinically proven R-Peptide ingredient from Paris shows 58% reduction of wrinkle depth in 8 weeks. Keep your skin hydrated, rejuvenated, and restore your skin barrier.
UNITED Airlines Hemispheres magazine - 4월
We are featured on UNITED Airlines Hemispheres magazine April Mother's Day issue.AS OF TODAY is up in the air again!We are a skincare brand, all about caring for yourself and others. Treat your mom to our minimal and anti-stress aging skincare routine. Our premium peptide ingredients from Paris give the perfect glow and long-lasting youthful hydration.
BRITISH VOGUE - 2022년 9월
British Vogue Magazine - September 2022AS OF TODAY is so thrilled to see our products on British Vogue September 2022 issue!!!British VogueWhen Sarah the Founder of AS OF TODAY does her skincare routine every morning and night, she wonders if there are products that comfort, refresh, and motivate her. This inspired her to share that feeling of support with everyone. She wanted to make products that felt like a friend that lifts you on your busiest days. She created this brand to celebrate individuality and beauty. AS OF TODAY is all about being confident, overcoming adversity, and dedicating yourself to being better than yesterday, as of today. asoftoday.comSaying thank you is not enough to show how much we value everything about you! xoxo
BRITISH VOGUE - 2022년 9월
British Vogue Magazine - September 2022AS OF TODAY is so thrilled to see our products on British Vogue September 2022 issue!!!British VogueWhen Sarah the Founder of AS OF TODAY does her skincare routine every morning and night, she wonders if there are products that comfort, refresh, and motivate her. This inspired her to share that feeling of support with everyone. She wanted to make products that felt like a friend that lifts you on your busiest days. She created this brand to celebrate individuality and beauty. AS OF TODAY is all about being confident, overcoming adversity, and dedicating yourself to being better than yesterday, as of today. asoftoday.comSaying thank you is not enough to show how much we value everything about you! xoxo
셀프 케어 루틴을 위한 완벽한 페이스 마스크
The Perfect Face Mask for your Self Care RoutineWe’ve all heard the words “self care,” but in practice our go-to rituals can range from a lavish evening luxuriating in the bathtub to a quick minute morning routine. Regardless of how you practice self care, face masks have become synonymous with the term for good reason — all you have to do is put it on and unwind while your skin is replenished. With the R-Peptide Renewing Mask from AS OF TODAY, your self care routine is about to be super-charged. Common skin stressors include pollution, hormonal changes, UV, aging, chemicals and daily stress. This sheet mask is packed with nourishing ingredients to give your skin a serious boost and help combat these stressors. 1% highly concentrated R-Peptides fight off signs of stress aging, while 2% Niacinamide builds and repairs proteins in your skin to protect against environmental damage. R-Peptide is the key ingredient that works to normalize the skin network. Whether you want to put on a sheet mask while you sip your morning latte or add it to your evening skincare regimen, this Renewing Mask will leave your skin glowing with a restored skin barrier and diminished appearance of any fine lines or wrinkles. Add the mask into your self care routine at least twice a week for the best results, and in just eight weeks you’ll see a marked difference in your skin, with an 83 percent reduction of dehydration, 58 percent reduction of wrinkles, and 30 percent increase in smoothness. To use the mask, wash your face thoroughly and clear off any stubborn debris or dirt with the AS OF TODAY R-Peptide Toner Pads. Unfold the sheet mask and gently place it on your skin, allowing all the rejuvenating ingredients to soak into your face for 15 to 20 minutes. Each mask comes with extra liquid, which you can glide over your neck and body for all around hydration. Gently pat the mask over your face to ensure absorption. For those with dry skin, finish off your self care routine with a moisturizer or ampoule.
R-Peptide Enzyme Cleanser를 사용하여 건조감 없이 각질 제거와 클렌징을 결합하십시오.
Combine Exfoliation and Cleansing without Over Drying using R-Peptide Enzyme CleanserWhether you’re new to the clean beauty skincare scene or a seasoned expert with a shelf full of tried-and-true products, you’ve probably heard the term exfoliation. The right exfoliant sloughs off even the most stubborn dirt, debris and dead skin cells — revealing a brighter, smoother surface that can better absorb your favorite products. AS OF TODAY’s R-Peptide Cleanser luxurious formula is packed with renowned, clean, ingredients to reveal your best skin and wash away the day. From combating dullness to normalizing uneven, bumpy texture, this exfoliant is a versatile product that surely deserves a spot in your skincare lineup. And while you might associate the buzzword with harsh scrubs of the past, we've swapped out those outdated and irritating formulas for a modern and much-improved exfoliant. The R-Peptide Cleanser from AS OF TODAY has a nourishing cream to foam formula that deep cleans without stripping your skin barrier, making it a gentle enough exfoliant to use on a daily basis. This hydrating exfoliation-meets-cleanser has skin-saving ingredients like R-Peptides, enzymes and Niacinamide. The active R-Peptides in this cleanser work to combat signs of stress aging, brighten your complexion, and create a youthful, supple glow that will leave you feeling like you just left the spa. If you’re in search of a daily product that repairs and strengthens your skin barrier, the addition of enzyme proteins in this formula simultaneously cleanse and fortify your skin. With 2% Niacinamide, a celebrity skincare ingredient that has anti-acne, purifying, and strengthening properties, you can say goodbye to the grime of the day and hello to radiant, healthy skin. For a supremely fresh face, wet your skin with lukewarm water and massage the cleanser in a circular motion for 30 seconds, until it transforms from cream to a foam, then rinse thoroughly and apply other products as usual. Get rid of the day’s stress and reveal your better skin with the help of this mild, yet powerful exfoliant.
토너가 정말 필요한가요?
Do I really need Toner?If we bring it back to basics, the core components of any well-crafted clean beauty skincare routine include a cleanser, toner, and moisturizer. And while the memories of harsh alcohol-ridden toners might be enough to make you wince, the advent of water-based and nourishing formulas has nearly eliminated their irritating predecessors. Despite our best attempts to completely clear our face of impurities using washes and cleansers, the stubborn residue of makeup, dirt, and oil can linger past its welcome. Enter toner—which can remove any debris while adding hydration and nutrients for a thoroughly refreshed face. And where a wash can only cleanse the surface of your skin, toners go deeper to clean, exfoliate, and rid of dead skin cells. There’s no need to reach for a harsh scrub or physical exfoliant that leaves your face feeling sensitive and over-stripped—because the right toner will clarify without irritating your skin. You can reap even more benefits from adding toner into your skincare routine with the R-Peptide Toner Pads from AS OF TODAY. This toner is formulated with high concentrations of R-Peptide, a naturally derived neuro-calming ingredient, which can diminish wrinkles and fine lines produced by stress aging for a youthful glow. These pads are crafted with a slightly textured side designed for gentle exfoliation, and one smooth side equipped for more sensitive skin. These R-Peptide Toner Pads can also improve the pH balance of your skin and create even, toned skin. Use the pre moistened cotton pads daily by gently patting or wiping the textured side across your face to clear out residual makeup, dirt, or oil. For targeted, deeper pore care, place the untextured side of the toner pad over areas with larger pores like the nose and cheeks and let sit for a few minutes. After toning, apply your moisturizer or other products as usual. Whether you’re a skincare junkie with an extensive 20-step routine or keep it simple with a pared-down regimen, a toner is a key component to creating clean, hydrated, and smooth skin.
앰플이란?
From toners to cleansers to masks, the array of potential clean beauty skincare products that fight for a spot in your daily routine can be daunting. And when it comes time to decide what products are a vanity must-have, skincare education is essential. You may have heard the term ampoule, pronounced am-pyool, circulating in the beauty community, and it’s for good reason—this high efficacy product is a powerful tool that can give your skin a serious boost. While the consistency of an ampoule might feel similar to your go-to serum, this skincare favorite is formulated with more concentrated active ingredients to give you more benefits with less product. Ampoules can address a variety of skincare woes, whether you need a shot of intense hydration or a soothed and repaired barrier, their high potency formula can quickly revive your skin. If you’re in search of a high-powered ampoule to incorporate into your skincare routine, the R-Peptide Ampoule from AS OF TODAY is packed with nourishing ingredients for a hydrated and healthy glow. This ampoule has a high concentration of active neuro-calming r-peptide, which is beloved for its impressive anti-stress aging properties. For anyone looking to feign off the signs of stress aging, add the R-Peptide Ampoule into your regimen for a youthful, bright look that simultaneously combats fine lines and wrinkles. Gently pat a pea-sized amount of the ampoule into your cleansed face morning and night for rejuvenated, luminous skin. Make space in your skincare cabinet for an impressive ampoule that is loaded with skin-saving ingredients.
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